Drive revenue with a B2B podcast in just 1 hour per episode

We handle everything* but the conversation, so you can focus on closing the leads.

*Literally everything: guest sourcing, interview writing, episode editing, social media posting, etc.

The Problem

Most B2B companies waste enormous amounts of money on lead gen that doesn't work. They spend thousands monthly on content marketing that gets buried, ads that get ignored, and outreach emails that get deleted.

🔍 Attention Crisis

Decision-makers are overwhelmed with content and increasingly difficult to reach through traditional channels.

🏆 Credibility Gap

Building authority requires consistent, high-quality content that showcases your expertise to the right audience.

⏱️ Time Constraints

Creating quality content requires significant time investment from already-busy executives and marketing teams.

📊 Attribution Challenge

Connecting marketing activities to revenue remains elusive for most B2B companies, leading to wasted spend.

Meanwhile, your ideal customers are voluntarily spending 30-60 minutes listening to industry podcasts while commuting, exercising, or doing chores.

Our Solution

Echoing Moss doesn't just make podcasts; we build revenue-generating machines for B2B companies. We handle every aspect of creating a successful podcast strategy that directly impacts your sales pipeline, while requiring minimal time from your team.

1

Strategy

We develop podcast positioning that aligns with your business goals and define ideal guest personas that match your target customers.

2

Production

Our team handles all technical aspects including recording, editing, show notes, and publishing to all major platforms.

3

Distribution

We turn each episode into multiple pieces of content across channels, maximizing the return on your time investment.

4

Conversion

We implement systems to track how your podcast influences pipeline and train your sales team to leverage content in conversations.

How It Works

Our proven process turns executive expertise into a systematic business development channel:

1

Discovery & Strategy

We do:

  • Assess whether you're a good fit based on goals, avg sale size, current marketing channels, and other factors
  • Complete podcast strategy development
  • Positioning and concept creation
  • Target audience research
  • Content planning and calendar
  • Technical setup and platform selection
Our time: ~10-15 hours

You do:

  • Join a 15 minute discovery call to see if we can help
  • Attend one 60-minute strategy call
  • Provide feedback on concept
Your time: 1-2 hours total
2

Guest Curation & Booking

We do:

  • Research and identify ideal guests
  • Handle all outreach and scheduling
  • Prepare detailed briefings for each guest
  • Develop custom interview questions
  • Manage guest communication
Our time: ~5-8 hours per guest

You do:

  • Suggest any specific guests (optional)
  • Review interview questions (optional)
Your time: 0-30 minutes per guest
3

Professional Production

We do:

  • Technical setup using Zoom or similar tool
  • Recording management and quality control
  • Professional audio editing and enhancement
  • Music and intro/outro production
  • Final episode assembly and preparation
Our time: ~6-10 hours per episode

You do:

  • Host the 30-45 minute conversation
  • Brief approval before publication
Your time: ~1 hour per episode
4

Content Multiplication

We do:

  • Transcription and show notes creation
  • Social media clip creation (5-7 per episode)
  • Blog post drafting from episode content
  • Email newsletter template for each episode
Our time: ~8-12 hours per episode

You do:

  • Share ready-made content through your channels
Your time: ~30 minutes per episode
5

Pipeline Integration

We do:

  • Create CRM tracking recommendations
  • Develop sales enablement templates
  • Provide performance reports and analytics
  • Identify optimization opportunities
  • Ongoing strategy refinement
Our time: ~4-6 hours per month

You do:

  • Implement tracking through your CRM or sales calls (optional)
  • Provide feedback on what's working
Your time: ~1 hour per month

Realistic Results Timeline

We believe in setting honest expectations about what podcasting can achieve for your business:

1
First 30 Days

Foundation Phase

  • Strategy development and podcast concept finalization
  • 3-4 episodes recorded
  • Guest booking system established
  • Preparation for launch
2
Days 30-90

Growth Phase

  • Official podcast launch
  • Regular publishing cadence established
  • Content repurposing workflow active
  • Growing downloads (50-200 per episode)
  • Initial guest relationships developing
3
Days 90-180

Integration Phase

  • 12+ episodes published
  • 1-3 podcast-influenced deals in pipeline
  • Guest network expanding
  • Measurable brand awareness lift
  • Sales team regularly using episodes in outreach

How You'll See Success

Beyond downloads, here's how you can measure the business impact of your podcast:

Pipeline Influence

Implement a simple "podcast influenced" tag in your CRM to identify opportunities where podcast content or guest relationships played a role.

Guest Conversion

Track what percentage of podcast guests enter your sales conversations and become customers or partners - this is often the most immediate ROI.

Content Efficiency

Compare the volume and quality of content from your podcast (1 hour = multiple assets) against your traditional content creation efforts.

Brand Metrics

Monitor your branded search growth, social mentions, and engagement rates to quantify the awareness impact of your podcast.

Is Your Business a Good Fit?

Our ideal clients are B2B companies with a clear target audience, specialized expertise to share, and a sales cycle where relationships matter. You have subject matter experts willing to host conversations, but need a turnkey solution that doesn't drain your time. If that sounds like you, schedule a discovery call to see what a podcast could do for your business.

Schedule Your Discovery Call