We handle everything* but the conversation, so you can focus on closing the leads.
*Literally everything: guest sourcing, interview writing, episode editing, social media posting, etc.
Most B2B companies waste enormous amounts of money on lead gen that doesn't work. They spend thousands monthly on content marketing that gets buried, ads that get ignored, and outreach emails that get deleted.
Decision-makers are overwhelmed with content and increasingly difficult to reach through traditional channels.
Building authority requires consistent, high-quality content that showcases your expertise to the right audience.
Creating quality content requires significant time investment from already-busy executives and marketing teams.
Connecting marketing activities to revenue remains elusive for most B2B companies, leading to wasted spend.
Meanwhile, your ideal customers are voluntarily spending 30-60 minutes listening to industry podcasts while commuting, exercising, or doing chores.
Echoing Moss doesn't just make podcasts; we build revenue-generating machines for B2B companies. We handle every aspect of creating a successful podcast strategy that directly impacts your sales pipeline, while requiring minimal time from your team.
We develop podcast positioning that aligns with your business goals and define ideal guest personas that match your target customers.
Our team handles all technical aspects including recording, editing, show notes, and publishing to all major platforms.
We turn each episode into multiple pieces of content across channels, maximizing the return on your time investment.
We implement systems to track how your podcast influences pipeline and train your sales team to leverage content in conversations.
Our proven process turns executive expertise into a systematic business development channel:
We believe in setting honest expectations about what podcasting can achieve for your business:
Beyond downloads, here's how you can measure the business impact of your podcast:
Implement a simple "podcast influenced" tag in your CRM to identify opportunities where podcast content or guest relationships played a role.
Track what percentage of podcast guests enter your sales conversations and become customers or partners - this is often the most immediate ROI.
Compare the volume and quality of content from your podcast (1 hour = multiple assets) against your traditional content creation efforts.
Monitor your branded search growth, social mentions, and engagement rates to quantify the awareness impact of your podcast.
Our ideal clients are B2B companies with a clear target audience, specialized expertise to share, and a sales cycle where relationships matter. You have subject matter experts willing to host conversations, but need a turnkey solution that doesn't drain your time. If that sounds like you, schedule a discovery call to see what a podcast could do for your business.
Schedule Your Discovery Call